Sunday, October 18, 2009

Tip 26 - WiFi and Loyalty Programs

Mentioned in a previous post that Sheraton and Microsoft's joint partnership in Link@Sheraton is a great model, where computers, printers and WiFi are available in Sheraton lobbies.

Some Shearatons make their access widely available for anyone while others, like the Sheraton hotel at CDG, have it locked down with password protection.

Those in the loyalty program, Starwood Preferred Guest (SPG), can enter their loyalty program number and receive complimentary access.

If you don't have an SPG number, no worries: Sheraton makes it easy to sign up for SPG at the WiFi log-in page.

Clever concept and clever marketing.


iPhoned

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